SDLG expands into North America with value range of wheel loaders
Already popular in many international markets, Volvo subsidiary SDLG has announced that it is to introduce its value range of wheel loaders to customers in North America during 2013.
Shandong Lingong Construction Machinery Co., Ltd., has announced that it is to introduce its SDLG branded equipment to customers in North America. The company, a subsidiary of Volvo Construction Equipment, will enter the North American market in the second half of 2013 by launching two models from its popular range of wheel loaders, the LG938L – a 2.4 yd3 (1.8 m3) loader with a rated load of 3 tons, and the LG959 – a 4.0 yd3 (3.1 m3) loader with a rated load of 5 tons.
The entry into North America is the latest phase of the company’s ambitious international expansion program. Recent introductions have seen SDLG enter markets such as Latin America, Russia, Oceania, the Middle East and much of Asia – with considerable success. The company’s products attract customers who are looking for new machines that are reliable, simple and with a more competitive price point than premium, features-led equipment. SDLG is enjoying a growing reputation for the high build quality of its products and the reliable service support the brand provides.
Initially the SDLG wheel loaders will undergo an introduction phase with select dealers before being rolled out to a wider customer base across North America in the coming months.
Supported growth ambitions
Founded in 1972 and headquartered in Linyi, China, SDLG has been a subsidiary of Volvo Construction Equipment since 2007. With manufacturing facilities in China and soon-to-be Brazil the company’s product range consists of wheel loaders, crawler excavators, backhoe loaders, soil and asphalt compactors, and motor graders.
“The availability of SDLG machines in North America will provide customers with a new alternative when it comes to purchasing their next wheel loader,” says Al Quinn, SDLG’s Director in North America. “We believe that the SDLG value promise of high reliability in a value priced product will be appealing to many customers, especially those who would otherwise look at purchasing a used machine. The brand’s arrival in North America is great news for customers who want cost-effective machines that are durable and high quality.”
