General Manager Wen Degang conducted market research and provided guidance in the Indonesia and Malaysia markets

From May 19 to 25, General Manager Wen Degang led a team to conduct market research in Indonesia, visiting key local distributors, construction sites, and industrial parks to understand market demand, assess development trends, and provide guidance on key priorities for the next phase of work.

 

 

 

During this period, General Manager Wen carefully listened to the work report of the Indonesia subsidiary to understand market operations, team building, service system setup, dealer network layout, and channel expansion. Based on the market situation, he provided targeted guidance.

 

General Manager Wen pointed out that Indonesia, as the largest construction machinery market in Southeast Asia, is a critical pivot in SDLG's international expansion and holds great strategic significance. The team in the Indonesia region must proactively respond to the complex and volatile market environment, closely track industry development trends, solidly advance localization efforts, focus on key customers, develop key resources, and continuously upgrade full-territory service capabilities. It is essential to build a customer service system characterized by high quality, high responsiveness, and strong reputation, striving to make the Indonesian market a benchmark for the company's overseas business development.

 

General Manager Wen and his delegation successively visited two key distributors, ITR and SFJX, engaging in in-depth exchanges with the heads of these distributors on topics such as market development strategies, product iteration and upgrades, spare parts supply chain assurance, and terminal service quality improvement. They also conducted on-site inspections of supporting facilities including the distributors' operation centers and after-sales service stations, gaining detailed insights into channel operations, terminal services, and customer management.

 

 

General Manager Wen emphasized that SDLG will continue to deepen its strategic cooperation with key distributors, increase investment in products, technology, and services, and join forces with partners to enable mutual empowerment. This will comprehensively enhance the visibility, influence, and core competitiveness of the SDLG brand in the Indonesian market, achieving win-win outcomes and long-term development with partners.

 

Focusing on key application scenarios such as industrial parks and mining sites in Indonesia, General Manager Wen instructed that the team address on-site pain points and actual demands, vigorously advance product technology iteration and operational adaptability optimization, precisely match the requirements of various engineering operations including mining and park construction, provide major clients with efficient and reliable complete sets of construction equipment and comprehensive solutions, and thereby solidify the brand's market foundation.

 

At the wrap-up meeting, General Manager Wen adopted a problem-oriented approach, focusing on the key pain points and difficulties in the operation and development of the Indonesia subsidiary. He held live online meetings with functional departments such as finance, quality, IT, and aftermarket to facilitate collaborative discussions. Together, they analyzed the root causes of the problems, coordinated and allocated resources from all sides, and tackled each bottleneck one by one, aiming to promote the steady operation and long-term development of the Indonesia subsidiary.

 

In the future, the Indonesia subsidiary will strictly implement the company's strategic deployment, adhere to a customer-centric approach, continuously improve the marketing and service system, standardize the construction of customer service centers, optimize the overseas spare parts warehousing layout and supply assurance capabilities, enhance the spot supply level of spare parts and terminal service quality, strengthen customer loyalty and market recognition, and leverage solid localization achievements to help fulfill all annual operational targets.

 

From May 26 to 28, General Manager Wen Degang conducted market research in Malaysia, visiting distributors, subsidiary, and major clients. He analyzed market conditions and guided regional and distributor teams in their market operations.

 

 

At SMH, the distributor in East Malaysia, General Manager Wen carefully listened to the report on its operational performance. He emphasized the importance of leveraging regional market characteristics, developing product adaptability and service capabilities, resolving development challenges, and enhancing market competitiveness.

After listening to the work reports of the Southeast Asia Region and the Malaysia subsidiary, General Manager

Wen focused on team building, operational management, and brand development, urging the team to accelerate localization and solidify the market foundation by adhering to a customer-centric approach. Subsequently, during a discussion with distributor TCIM, General Manager Wen stated that SDLG would fully empower its channels and deepen collaboration with distributors. He also called on the distributor to seize market opportunities, expand its business layout, and work hand in hand with SDLG to achieve mutual benefit.

 

 

General Manager Wen visited one of the top three earthmoving contractors in Malaysia, a major client, and held in-depth discussions with its head. He provided a comprehensive overview of SDLG's development history, R&D capabilities, and global market presence, with a particular focus on demonstrating the company's leading ability to provide comprehensive solutions and complete sets of construction equipment for infrastructure development. The two parties reached multiple consensuses on product customization, full lifecycle service support, and long-term strategic cooperation.

During the market research, General Manager Wen emphasized that Malaysia is a key stronghold in SDLG's overseas layout, and efforts should be made to turn it into a model for the company's overseas subsidiary operations. The regional team and partners must continue to deepen localized operations, strengthen coordination across products, services, and channels, and promote steady and sustained progress in all business areas.

Moving forward, the Malaysia subsidiary will steadily follow the requirements set by General Manager Wen, improve its sales and service operation system, and achieve high-quality business development.