On June 27, 2026, the opening overseas stop of SDLG’s landmark TOP DRIVER campaign successfully kicked off in Nakhon Si Thammarat, a key hub in Southern Thailand. The event was attended by key SDLG leadership, including Shi Shengyong (Deputy General Manager of SDLG & General Manager of the Domestic Marketing Headquarters), Shan Baoyu (General Manager of the Southeast Asia Marketing Company), and Zhang Shuai (Brand Director of the International Brand Promotion Department).

 

 

This meaningful initiative empowers local operators through skills competitions, serving as a platform for professional growth while deepening practical cooperation between China and Thailand in infrastructure development.

 

Deep-Rooted in Thailand: Reinforcing the Market Foundation Through Smart Manufacturing and Quality Service

During the opening ceremony, Mr. Shi reviewed SDLG’s long-term achievements in Thailand over the years. To meet the demands of Thailand’s hot and rainy tropical climate, SDLG has continuously upgraded its wheel loaders, excavators, road machinery, and new energy equipment. These tailored products fit seamlessly into diverse construction scenarios, from mining and urban infrastructure to agriculture and forestry, earning widespread praise for their stability and reliability.

 

Today, SDLG has established an all-in-one network across Thailand, integrating sales, spare parts supply, and maintenance services to guarantee maximum operational efficiency for clients.

 

A 13-Year Campaign Abroad: Building an International Platform for Technical Exchange

Over its 13-year journey, SDLG TOP DRIVER has expanded worldwide, benefiting tens of thousands of frontline equipment operators and becoming a highly influential, community-focused skill-building platform within the industry.

 

 

The event drew an enthusiastic crowd of outstanding operators, project contractors, and industry professionals from across Southern Thailand. The competition featured three core stages: professional training seminars, theoretical tests, and rigorous practical skill challenges. SDLG's professional service engineers provided hands-on instruction to standardize operating procedures and share safety best practices, comprehensively upgrading the operators' professional skillsets.

 

 

To add to the excitement, the top performers in each category were awarded grand prizes, including flight tickets straight to the Global TOP DRIVER Finals, where they will compete and exchange techniques with elite operators on the world stage.

 

Seizing New Opportunities: Advancing China-Thailand Industry Collaboration

As the most populous and economically robust regional center in Southern Thailand, Nakhon Si Thammarat boasts a strong agricultural and forestry foundation. With urban expansion, airport upgrades, and tourism infrastructure projects moving forward rapidly, the demand for construction machinery is booming, making it a critical market for growth.

 

This event has successfully amplified SDLG’s brand presence in Southern Thailand, bringing the company closer to frontline operators and end-users. Moving forward, the SDLG Thailand team will use this momentum to launch routine training workshops and customer-centric events to explore the potential of the local forestry and infrastructure sectors. By leveraging a comprehensive local service framework and customized products, SDLG aims to steadily expand its market presence and cultivate long-term partnerships.

 

 

Looking ahead, SDLG will continue to advance its international localization strategy, empowering Thailand's infrastructure growth with high-quality smart manufacturing, creating stronger industry ties, and fostering a collaborative, win-win future.