On September 20, 2026, the 2026 Construction Machinery Marketing & Aftermarket Conference was grandly held in Yulin, Guangxi. SDLG’s global “Top Driver” series was honored as one of the “2026 Top 10 Marketing Events of China Construction Machinery” and received the “Best Customer Care Event” award, thanks to its distinctive customer-centric philosophy and tangible benefits delivered to customers.

This honor not only recognizes SDLG’s customer care capabilities and tangible benefits delivered to customers, but also demonstrates SDLG’s customer-centric care practices are becoming an industry benchmark.

As a benchmark CSR initiative with 13 years of deep roots in the construction machinery industry, SDLG “Top Driver” has expanded from China to overseas markets, continuously providing frontline operators with a platform for skills development and professional growth.

In 2026, “Top Driver” was upgraded into a dedicated overseas event series spanning multiple countries. Depending on its mature experience in China and insights from overseas pilot programs, the program continues its CSR commitment to “enhancing skills, serving customers, and giving back to society.” At the same time, it serves as a key marketing platform to enhance brand influence and drive growth in local markets overseas.

Tailored to the characteristics of different overseas regional markets, “Top Driver” has been rolled out with customized formats. In the first half of 2026, events were held successively in Nakhon Si Thammarat, Thailand; Almaty, Kazakhstan; and Makassar, Indonesia, drawing participants from sectors such as construction, mining, and rental. Each event attracted more than 100 on-site participants and reached tens of thousands of overseas frontline operators in total.

Remaining true to its CSR roots, “Top Driver” provides systematic, professional hands-on training. Participants learn how to better understand equipment performance, handle complex working conditions, follow standard operating procedures, and operate equipment efficiently. They also receive training on how to conduct daily inspections, perform seasonal maintenance, replace wear parts, and detect potential faults early. The program aims to enhance skills and safety awareness, helping customers reduce operation and maintenance costs, extend equipment service life, and improve operational efficiency. The accompanying hands-on competition segment features contests built around the mainstream equipment in each market, providing a platform for skills exchange and peer learning while promoting standardized operation and safe construction practices.

In the second half of 2026, “Top Driver” will continue with multiple stops, including Vietnam, Uzbekistan, Turkey, Brazil, and Mexico, covering high-potential regions such as Southeast Asia, Central Asia, the Middle East, and Latin America. This will bring the social value of skills training to more frontline operators in more markets. Going forward, SDLG will continue to use “Top Driver” as a bridge to deepen its CSR impact, expand its global footprint, and grow together with industry professionals worldwide.